Social and the Organization – See the Article on Social Media Club

Posted on 02. Jan, 2012 by in Uncategorized

Check out our recently published article delving into the challenges of managing social media across functions as it expands in influence within the organization. The article contains a ton of fantastic nuggets from a true social expert via an interview with Kathy Mandelstein.

Kathy is the Director of WW Marketing Programs, Web & Events for IBM Social Business. Kathy also managed jcpenney.com back in the day. Click here to read the full article.

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