Online Video Throughout The Site

Posted on 09. Sep, 2011 by in Online Video, SEM and SEO, Social Media, User Experience

Where should you put videos and why? What’s the benefit of placement in a blog or a .tv site versus the product page or brand page. How do you tie in the content. Here’s my interview with Internet Retailer on the topic. http://www.internetretailer.com/2009/10/27/onlineshoes-com-looks-at-video-through-a-new-lens

Peter Leech Interview with Internet Retailer Magazine re: Online Video

Posted on 09. Sep, 2011 by in Online Video, SEM and SEO, Social Media

A while back I was interviewed by IR on the topic of Online Video and how to use on a page for improved conversion. CLICK HERE for the article…

Conversation and Reputation Management for Retailers It’s a Customer Service Thing

Posted on 01. Nov, 2010 by in Blogs, Facebook, Social Media, Twitter

Conversation/reputation management is a new part of the marketing mix for companies.  It’s been an outgrowth of the explosion of social and public media where consumers speak about companies and their offerings.  This C/R work involves listening to what’s being said about the company online and proactively responding to ensure that questions are answered and […]

Social Commerce – Is it the next wave for Retail?

Posted on 31. Oct, 2010 by in Uncategorized

I just authored a blog digging into the realities of Social Media and the rising focus on selling… e.g. Social Commerce.  It’s posted on the Shop.org blog.  We want your input about the urgency from your point of view and what research is required.   Check out the blog here…

Open source… WordPress Flattens the World of Blogs and Much More

Posted on 23. Oct, 2010 by in Blogs, Open Source, User Experience

I have received some requests to dive into more detail regarding the power of open source software code and how it is flattening the world. I am using the verb flatten based on the writings of Thomas Friedman who coined this usage. To flatten is to dramatically reduce barriers to entry and expand the number […]

What’s Your Social Influence? Twitalyzer, Klout

Posted on 19. Oct, 2010 by in Social Media, Twitter

Ever wondered how your brand is doing in terms of social influence?  You might want to try out a couple of analytic tools that provide some insights for free and more for a small fee. Klout measures online influence and provides a score of 1 to 100.  It trawls data across several platforms but mostly […]