What’s My Social Influence?

Posted on 08. Jan, 2012 by in Uncategorized

Ever wondered how your brand is doing in terms of social influence? You might want to try out a couple of analytic tools that provide some insights for free and more for a small fee. Klout measures online influence and provides a score of 1 to 100. It trawls data across several platforms but mostly […]

Customer Service’s Role in Social Media

Posted on 08. Jan, 2012 by in Uncategorized

Conversation/reputation management is a new part of the marketing mix for companies. It’s been an outgrowth of the explosion of social and public media where consumers speak about companies and their offerings. This C/R work involves listening to what’s being said about the company online and proactively responding to ensure that questions are answered and […]

Email and Facebook – Email is Still the Winner

Posted on 08. Jan, 2012 by in Uncategorized

If you are an ecommerce business leader (or have a heartbeat), it’s likely you have seen these headlines since 2007 that proclaim the death of email. At first, this produced a smirk and a chuckle from most folks in the business. However, a war is underway between Facebook and Email… a war for the eyeballs […]

Bing and Facebook the First Wave of Social Search

Posted on 08. Jan, 2012 by in Uncategorized

Almost a year ago, Bing and Facebook announced a partnership whereby Bing users could log in to Facebook while on Bing. The idea being that this would make each user’s search more personalized and relevant. During this time, Bing increased search engine marketshare by .5%. Great summary of this can be found search engine watch. […]

Ecommerce Global Expansion Update – Brazil 2011

Posted on 02. Jan, 2012 by in Uncategorized

After a visit to Brazil to speak at the annual Ecommerce Brasil event, I took away some key learnings and figures to share. Check out my posting on the Social Media Club site. Click here.

Social and the Organization – See the Article on Social Media Club

Posted on 02. Jan, 2012 by in Uncategorized

Check out our recently published article delving into the challenges of managing social media across functions as it expands in influence within the organization. The article contains a ton of fantastic nuggets from a true social expert via an interview with Kathy Mandelstein. Kathy is the Director of WW Marketing Programs, Web & Events for […]